My Services
With a wealth of experience in crafting plain language communications that pack a punch, Annika is uniquily suited to help you and your organization make a differnce that matters.
I help organizations explain what they do in ways that real people can actually understand and use — across systems, programs, and everyday realities.
Good communication doesn’t just inform. It helps people feel capable.
Writing and media prep
$99
Plain language, clear structure, and messaging that respects the reader.
I help organizations turn complex ideas into writing people actually want to read — websites, one-pagers, toolkits, email campaigns, policies, and outreach materials. I focus on readability, tone, emotional impact, and how real users will interpret the message.
Good writing should reduce confusion—not cause it.
Examples:
• Plain-language explainer for initiative or government process
• Website or landing page copy for human understanding
• Social media script that builds connection, not just awareness
• Resource guides or intake instructions people can actually follow
How I work
Research & Translation of Complex Information
$149
I translate policies, reports, and systems into actionable, usable information.
Policies and programs are only helpful when people can understand how to use them. I help teams unpack research, statutes, grant requirements, process steps, or FAQ-style information—and reorganize it so people don’t get lost halfway through.
Examples:
• Turning policy or grant requirements into “what you need to know” format
• Organizing content so real people can navigate it (not just insiders)
• Breaking research into visual or step-based formats
• Creating decision paths (“If this applies to you → do this next”)
People don’t struggle with information. They struggle with how it’s presented.
Communication Strategy & Accessible Content Systems
$199
Not just messaging—systems that help people access what they need.
I help organizations build communication tools that are not just informational, but navigational. This includes intake processes, resource hubs, mini portals, checklists, onboarding pages, grant help guides, or messaging kits for teams.
More than content — it’s experience design.
Examples:
• “Five-tool” communication menus and rollout kits
• Resource center structure (by audience, purpose, or task)
• Intake pathways and onboarding information
• Making forms, links, and next steps make sense to real users
I design communication with real people in mind.
That means thinking about:
✔ How it feels to land on the page
✔ Whether the next step is clear
✔ Whether someone would feel confident—or stuck
Because communication isn’t just about clear language.
It’s about ease, dignity, and belonging.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!